Where flame meets family—heat, smoke, and shared plates brought to life in a confident visual voice.
Challenge
Gogiya needed a brand that cut through a crowded casual-dining scene with bold, contemporary energy—without losing what makes Korean BBQ special: togetherness at the grill.
The identity had to work hard across dine-in touchpoints, fast-moving takeout, and high-impact posters, while staying legible and memorable in busy environments.
The brief called for a unified system—from logo and typography to packaging, menus, and out-of-home—that felt modern and high-contrast, yet still spoke to the ritual of sharing, sizzling, and gathering around the table.
Result
A custom wordmark anchors the identity, paired with a chopsticks-and-bowl emblem that nods to the K-BBQ experience.
The palette—searing red, charcoal, and crisp white—creates instant impact and strong readability. A modular pattern, inspired by grill plates and the rhythm of shared plates, extends across bags, boxes, menu spines, and poster frames. Typography mixes a bold geometric display with a clean sans-serif for menus and labels, while glossy, close-up food imagery highlights smoke, char, and shine. The voice stays punchy and communal: “MEAT, EAT, REPEAT,” “Grilled to Perfection,” “The Ultimate KBBQ Feast!”
The system delivers immediate recognizability and a cohesive guest experience from street to seat—packaging that pops in transit and on social, posters that stop traffic, and menus that are clear and quick to scan. High-contrast choices support low-light environments and fast service. Unified across dine-in and takeaway, the brand now presents as confident, contemporary, and proudly communal—built to turn first tastes into repeat visits.
Designing bold flavor into brands people share.
